@MinorHD I like Imogen Heap a lot. That does not mean I like it when someone tries to copy the literal side of what she has done instead of continuing in her spirit. I also like her innovation and production standards and do not feel this piece lived up to either. Her music always seems very appropriate to what she is doing - you cannot simply expect that it will apply to future work the same way.

I do not think that is what she would have been inspired to write if she looked at that footage. I think there are literally thousands of composers that could have looked at the footage and been inspired to create music that went along well with the pictures. This music seems very disconnected.

For instance, what is the video about? Either it is introducing something new and should be emphasizing the exoticness and adventure of that, or it is presenting the professional aspect of a new product (and should emphasize that) or it is conveying how desirable something is (which means emphasizing either the desirability or longing, etc.)

Given the content and editing approach of the material, there is nothing to suggest the combination of long spaces (without a strong sense of space) and a minamalist approach. In addition, given the target market, there should be an attempt made to target universal timbres and textures: something that helps unify the market groups (or at the very least avoids alienating potential customers).

Forgetting for a moment the worth of the music as a standalone entity, it is obvious that it is not functioning well as a marketing vehicle because in this thread (combined with others) there is an aggregate response of alienation in the comments that exceeds 40%. Not just "do not like very much" or "meh", but active or emphasized dislike.

When people are distracted enough from your promotional video to mention that, the music is not doing the job it supposed to: supporting and serving the video.

I guess what I am trying to say is, even if you genuinely like the music, do you not agree that it would be better off to listen to in a different context?

And does not the addition the title cards suggest that the music should either have differentitated sections that highlight the different sides of the camera, or that it should flow, fill and unify in the background to create subtext that "this camera is fully equipped to handle all of these equally well"? It could also help to communicate the message to less experienced users of the camera that by using the GH3 you are becoming part of something bigger or "stepping in with the big boys".

Marketing is supposed to address wants, desires, fears and needs. If the music does not aid in any of those, it is not in-line with the marketing intent.

In other words, the GH3 deserves better. A lot better.

@mpgxsvcd Yep, and what's your point? You're still telling me that these companies don't do this? Have you ever actually been behind the scenes on anything like this?

One thing I found reassuring is it just "feels" like the image is out of a GH-cam. It has that same look, which I've become very accustomed to in my work thusfar with the GH2. Acclimating to this cam will be a breeze for previous GH users.

This was a PRE PRODUCTION GH3! Let's remember that too. Still I thought it was very good test of the camera. IMO you can't really make a hard judgment off the video alone. We still have to have 1st hand experience from multiple users. However, this promo vid did show a lot of positive signs.

When you look at the new build and features, along with the image quality such as we can tell so far it looks like a very good product.

They should have gotten Kraft to promote that PB video...

@kholi Agreed. Nice promo video demoing camera abilities, definitely directed by Bruce Logan considering no slider shots of foliage set to Wagner or Holst, grinning faces... ;-)

Happy to see PB shooting narrative on this one. Plenty of time for tests later, looks good so far. Would be nice to see limited 4K video mode, if even capped for 10 seconds or so- that would generate massive buzz...

Well, considering PB reaches a lot more potential buyers than Bruce Logan, it was a good decision to do something like this. Although, I can´t really see anything particularly interesting about the vid - I mean - there are good looking shots but impossible to say much about the camera used.

Only seen it on my phone so far, so this isn't too much of a technical response, though the improved DR, low light performance and smoothness of that codec has me very happy. To me that adds up to a lot more than pure resolution alone, though I won't be completely sold until I see other tests and how it performs under color correction. If it does come with the 12-35 ands its a reasonable price, I see no reason why not to pair this with a gh2 or a bmc. Looking forward to hearing all of the specs in full detail soon!

after all the debates about music for the previous video, i noticed that "genesis" does not give any credit for music - smart sound or such, no budget, i guess...

My only worry is, knowing Panasonic Lumix sales history, we should be seeing this available for sale in USA by... maybe next July? :)

@TheNewDeal, Actually Pany has every reason to expect heavier sales in the US, so my guess is that they'll be better prepared to have ample supply this time. They are obviously trying to build up anticipation with this video specifically targeting the Hack community directly. Having P. Bloom involved clearly indicates that they know who their target market is gonna be. IMO this market has grown exponentially over the years and isn't so small anymore. I think they have done the research on this market and video is clearly a MAJOR focus of this camera. Why spend so much development on the video side if you don't think it will lead to a lot more sales?

Vitaliy_Kiselev +1

making another GH3's "reverie" make no sense ...

Waiting for monday's spec presentation.

I Think Bloom's film deserves GH3

@DrDave more like noise.

Btw, my comment about genesis at dvxuser was:

Quite dissapointing actually. The image detail (should I suppose it's just too much compression?), the grading and the editing seem quite subpar for names like Logan and Bloom. We sure have seen much better gh2 footage in every aspect. I mean, what's up with the crushed blacks, the missing detail, the badly handshaken footage, the skippy slow mo? I still can't wait to preorder it and I'm so enthousiastic about the gh3, but I suspect this short, to my surprise, doesn't do it justice.