@independent

I don't agree with everything Vitaly says but he's right here modern camera manufacturers are in it for ramping up all the costs to consumers.

Let me explain why and how it happens.

Top management always lived on growing market, and suddenly it started to shrink. In large part not because of all smartphone revolution, but because of camera companies willing to stay hardware only business and not being large enough and standard enough.

In such situation companies are like players in the game, in each round they want to survive till the next round. And companies who will get maximal profits will survive each turn for sure. Hence the price hikes. They look at each other and set goal to not have margins less than your competition.

Of course, strategically for camera industry, thing that they are doing is suicide. But as it is competing capitalist entries they do not care about strategy, they want to survive each specific turn. And surviving means making thing worse with each hour overall.

The proof will be in the pudding, and it will need to be delicious pudding if the price is over 1k imho ;)

@mee

As far as I understand Sigma cameras management - they always aim at small niches and set strange prices.

So, I expect that we can see around $2500 and even up to $4000. As they view this camera mainly as premium directors VF.

@VK, You may be right, and usually are, but I really think this one is going to be much closer to 1K. There needs to be serious reclamation of momentum to get consumers primed for the 2020 games. There is a vibe in Japanese camera shops that is hard to describe, and out of respect I won't try, but it's obvious there has been several gear shifts and adjustments over the last several months.

An unofficial but well-informed source, photographer Kimio Tanaka, told that the Sigma fp should be launched around the 20th of October.

@tfinn

It is not my source, he posted info on Twitter.

Will be expensive as far as I know. Sigma do not make it as mass cameras, most of cameras they made sold in tiny amounts.

264,000 yen , around $2,500 USD.

the Sigma website itself let the cat out of the bag. As pointed out by Photo Rumors, the source code of the Sigma fp website revealed that the pricing would actually be $1,899.

So, I had been spot on.

In two years top smartphones will have a very good camera. The makers of traditional cameras need to low the prices or the will really risk to go out of market.

PR

Sigma Corporation of America, a leading camera, photography lens, cine lens, flash and accessories manufacturer, today announced that its all-new full-frame mirrorless digital camera, the Sigma fp, will begin shipping on October 25, 2019. The Sigma fp will retail for $1,899 USD for the camera body alone and $2,199 USD for the camera with the Sigma 45mm F2.8 DG DN Contemporary lens from authorized Sigma dealers.

Sigma fp Key Features:

The World’s Smallest & Lightest Full-Frame Mirrorless Camera

With dimensions of 112.6×69.9×45.3mm and body weight of 370g, the all-new Sigma fp is the world’s smallest and lightest full-frame mirrorless digital camera; it is equipped with a 24.6 megapixel Bayer full-frame sensor. Purpose-built with durability in mind, its dust and splash-proof body make it ideal for long hours in various shooting environments while the absence of a mechanical shutter removes the potential for noise and shutter shock while increasing reliability.

Dual-Purpose with Support for 12-bit CinemaDNG

The Sigma fp is capable of full-fledged video production, supporting 12-bit CinemaDNG external recording for RAW video data and 4K UHD/24fps recording. Alternating between still and cine shooting modes is possible with a simple flip of a switch. Each mode comes with a specially designed operation system and displays, making it possible to concentrate on shooting in each mode, stress-free.

Native L-Mount

The Sigma fp uses the L-mount, characterized by a short flange focal length, large diameter, and superior durability. In addition to the wide-ranging choices of Sigma lenses, other manufacturers’ lenses can be used through the L-Mount Alliance with Leica Camera AG and Panasonic Corporation. With the Sigma Mount Converter MC-21, Sigma SA mount and Sigma Canon EF mount lenses can also be used.

Additional information can be found on the Sigma website: https://www.sigmaphoto.com/sigma-fp