Sony Corporation makes 63% of its profit from selling insurance. Electronics is its biggest money loser!

Although Sony sells hundreds of products as varied as batteries and head-mounted 3-D displays, it so happens that Sony’s most successful business is selling insurance. While it doesn’t run this business in the United States or Europe, Sony makes a lot of money writing life, auto and medical policies in Japan. Its financial arm accounts for 63 percent of Sony’s total operating profit last year. Life insurance has been its biggest moneymaker over the last decade, earning the company 933 billion yen ($9.07 billion) in operating profit in the 10 years that ended in March. Sony’s film and music divisions, which produced hits like the Spider-Man movies and “Zero Dark Thirty” and recorded musicians like the cellist Yo-Yo Ma and the electronic music duo Daft Punk, have contributed $7 billion to the company’s bottom line over the last decade. In that time, Sony’s electronics division has lost a cumulative $8.5 billion. .

http://www.nytimes.com/2013/05/28/business/global/sonys-bread-and-butter-its-not-electronics.html?pagewanted=all&_r=0

I'm starting to believe that such large companies could be sustainable for very long time. Big data is here.

edit: oops. maybe wrong thread.

More EIG brands

http://researchasahobby.com/full-list-eig-hosting-companies-brands/

Rode bought Mackie