London-based data mining and analytics firm Cambridge Analyrica misused user data from as many as 50 million Facebook users.
The data was obtained by Cambridge psychology professor Aleksandr Kogan and given to the affiliated behavior research firm Strategic Communication Laboratories in a violation of Facebook’s terms of service. Aleksandr created an app called “thisisyourdigitallife,” in 2015, which 270,000 people downloaded. The app gave Kogan permission to access information from the users’ accounts, as well as information about their friends.
Interesting professor, isn't it?
Later appeared reports in the The New York Times and The Observer about how Cambridge Analytica obtained and used the personal information of 50 million users to design voter profiles to target political advertising during the 2016 election.
UK guys
Following material published in the UK Guardian and The New York Times over the past few days, the Committee would like to request that you appear before us to give oral evidence.
As I said in my statement, the Committee has repeatedly asked Facebook about how companies acquire and hold on to user data from their site, and in particular about whether data had been taken without their consent. Your officials' answers have consistently understated this risk, and have been misleading to the Committee.
What is all the fuss?
Actually all scandal scale come not from the Trump related fighting. But as ruling class become afraid that hamsters will suddenly realize purpose and value of Facebook. Facebook who openly and fully transfer all personal and detailed information to US, UK and all the over states. No need to scare hamsters, let them dream about "government protecting your personal data and working in your interests".
"But as ruling class become afraid that hamsters will suddenly realize purpose and value of Facebook."
You use the word "hamsters" quite a bit in your "critiques" of Western capitalistic society.
If people -- at least the ones you don't particularly care for -- are indistinguishable from simple rodents, why do you waste so much of you're vast, imperious brain power on them?
You know the proverbial hamsters wheel, right? In that context I don't find it as belittling as you do.
You use the word "hamsters" quite a bit in your "critiques" of Western capitalistic society.
LOL. It is not about "western society". In this context it is just about non caring busy working people, who provide lot of personal data to their enemies.
ISBA, a British group of advertisers that spend hundreds of millions of pounds a year on Facebook, demanded answers. It is understood that some of its 3,000 brands, which include those of the consumer goods companies Unilever and P&G, will not tolerate association with Facebook if it emerges that users’ data has found its way into the hands of brokers and political campaigners without authorisation.
Chutzpah
Facebook has been collecting call records and SMS data from Android devices for years. Several Twitter users have reported finding months or years of call history data in their downloadable Facebook data file.
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