The UK government's been pushing ISPs to make a bigger deal of adult content filters for quite some time, and today BT has fulfilled its commitments, joining other major providers like TalkTalk and Sky. A new tool from the telecoms outfit, cleverly named "BT Parental Controls," blocks unwelcome traffic at the router level -- BT has provided similar services before now, but this improved effort will be more conspicuous, especially for new broadband subscribers.

If you check around all across the world you will see governments doing highly unusual thing - caring too much for their people.
Of course it is not coincidence, as to stay firm with upcoming problems you need right tools to block all unnecessary information sources and places. And major corporations are also working hard pushing huge money to AI filtering so machine could find and block any potentially harmful content.
Block can be also soft, of course, as Google can do it sometimes. Just pushing it to 126th page :-)