New point and shoot with full frame sensor, fixed lens and about $2800 price
Specifications:
Reviews and previews:
Available at:
Videos and samples:
Beautiful. Love the manual aperture ring.
I'll wait for the interchangable lens version. That would be the Leica killer right there.
FF mirrorless system camera coming soon?
Beautiful, but idiotic with a fixed lens. How hard would it really be to make the lens interchangeable? Sell it as a kit with that lens, but for god's sake make it interchangeable. Who would buy a fixed lens camera for $3000?
Full frame War ,game starts, Sony want to push their full frames and sony cmos.
sony sony, I was expecting something revolutionary, but who would buy a FF mirrorless camera that has idiotic fixed lens , no evf and costs 3000! this is for me just a pro camera for P&S people
These will make great gifts for wealthy husbands to buy....
I wonder why a Sonnar design and not a Biogon given the price.
My take on an interchangeable lens RX1 is that it will be cross elastic with the A99. I doubt Sony can make any profit from this niche product. It appears Sony is struggling with its portfolio planning, that sure explains why the company is financially in trouble.
Guys.
Read it slowly : M.A.R.G.I.N.
This was priority.
+1 vitaliy
Fixed lens cameras are bad for the environment. The sensor will be obsolete in a year, and then a perfectly good lens, even a superb lens, goes in the trash. Nice.
Vitaliy+1 Small market, Big margin. That's the new deal.
@DrDave A sensor in a camera is only made obsolete by the ones who think its obsolete. Or those who read blogs and brainwashed to think that its very important to have the very latest model.
Cameras do not suddenly stop taking pictures after a year. I still use my old knackered GH1 to take nice pics...and whats that? A four year old camera.
As for the RX1 its nice and all but too expensive. But then I will only buy cheap & second hand cameras anyway.
Sure, ppl should maybe not throw them away. But they do. How many Leica lenses are in the dumpster? Just put a flange on it, and that is the end of the waste.
This is a cheap Leica right?
Of course I think it is hot even though I would not buy one.
@DrDave Actually yeah some people are idiots.
Ive just read some fools who have sold their Nex 7 only on the basis of a rumour of a Pro Nex cam...which turned out to be this pricey compact instead. :-D
What's C button for, in front of the exp comp dial.
My guess is "Continuous focus"
Margin per unit sale may be good, but unless volume is large, the product is unlikely going to break even when R&D and marketing/sales expenses are factored in. And if volume is not small, it will not have any impact on the Imaging Division financials nor on Sony financials. In Q1 2012, net income before taxes for Imaging remains flat while sales increases 8%, so all those DSLR sales with greater margins did not offset the increases in marketing and sales expenses. And when we look at Sony, Q1 financials saw net income down by 50% relative to 1 year earlier which was already very weak. Net income is only 0.6% of top line. To get out of the hole, Sony will need a golden egg with huge volume, and so far there is none.
Sony will need a golden egg with huge volume
The RX100 is many small golden eggs. Top selling camera on Amazon since release. The RX1 is the toe dip into full frame mirrorless - small volume high margin is low risk. I think Sony plans a full frame mirrorless offensive. When good reviews of RX1 circulate online it provides the right environment for releasing a higher volume product. A $3000 rangefinder is an aspirational product made almost as marketing exercise - someone famous will tweet pictures taken with this camera before it is even released.
Top selling camera on Amazon since release.
I tried to persue Andrea to stop telling this stupid thing on his sites :-)
No such thing as "top selling xxx" exist in online shops, especially Amazon.
Same thing as goods located on best places in nearest shop not appeared on them randomly.
This list is pure marketing weapon, if required, they can not only sink, but completely remove product that they do not like, add things that sell awful, or bump things that sell good, but not enough.
Check out Flickr groups for RX100 and Fuji X10. RX100 has been out for three months. It's on track to be as popular as X10. And we don't hear a lot about X10 :)
I updated first post with all info.
sony new sensor +zeiss, looks good combination.
I MEAN.... This is it. What I want to see. Black Magic produced (not sony for shitsake) weatherproof, fixed lens, full-frame, thunderbolt/usb 3 P&S cameras in focal lengths from 18mm-135mm... Navitar can make the lenses for all I care... You buy all 6 for 5,000 and it comes with a free travel case that contains spaces for cameras and 5 extra battery slots. Honestly, I could never clean a sensor again in my life and be 100% fine with it. I will sell my lenses on ebay to dslr snobs and sip pina coladas in my hammock for some reason.
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