I am hopefull that they will upgrade firmware on the hyperdeck studio and shuttle to allow recording of the 2.5K RAW formats .. maybe the ATEM switcher too .. it would be cool if I could switch RAW 2K .. might be a little hopefull there.

@DrDave, This camera and BMD did not come out of nowhere. In fact as long as the BMD Shuttle has been around ( long time by digital calendar ) the idea of turning it into a Camera has been discussed in various circles. The BMD's Shuttle has been a pillar in recording and encoding technology. This camera as much as it is a pleasant surprise it is far from coming from no where. Doctors of this industry can find many shared DNA strands between the BMD Shuttle and this camera.

I fully expected that if we were gonna see something like this it would be from a smaller company that doesn't have a pro video camera division to protect. We all know that the tech is there to create such a camera and it's not like you have to do all the R&D yourself, cuz there are so many companies that make processors independent of the big 4. It only takes the drive and determination to make such a product. I'm excited about the product.

BMD showed a lot with the Hyperdeck Shuttle and quick update of that product. They quickly adopted Thunderbolt technology. In every instance they've been very progressive. I hope it's a big success. Saving up now for one and by the time I have the money all will be known.

Seriously I'm in awe how people are not impressed even with the little footage that's out right now. No it does not look like ultra high-res sharpened video from the likes of the FS100 etc, this looks far more like film than any other digital camera I've seen. In fact, it actually reminds me a lot of the gh2 using a softer lens / filter combo to get more of the film type look, but with outstanding DR. This is essentially the gh2 with 12bit and amazing DR... I don't know how everyone cannot be excited as hell for this. This is pretty much my dream camera starting right fucking now... I will be rocking a permanent hard on until this thing is in my hands... July can't come soon enough.

@L1N3ARX that made me laugh out loud. I agree though. People really need to put this into perspective. It's knocked it out of the park and I believe that this will be one of the highlights of what is shaping up to be a killer year at NAB.

Does anybody else feel we a finally starting a new chapter in camera history? The manufacture of digital cameras has evolved now to the point where proprietary camera systems will now be forced to compete with the "open source" nature of parts and firmware.

As computers at one time were very much a proprietary type of product which precluded any type of real customization, along came windows and made it possible to use a combination of many different parts from different companies and assemble your very own custom computer.

Within 5 years I predict Vitaliy will be leading the field in creating an open source firmware, a kind of "windows" if you will, operating broadly on a variety of different components which will enable the average techie to completely customize and build their very own camera. You'll be able to go to newegg, and select the top sensors from Sony, Canon, Panasonic etc, custom housings, boards, components ... you name it, everything required to build a fully functional digital cinema camera. Seriously, I can feel it... it's gonna happen. Our kids will laugh at the thought that we depended on overly priced / artificially restricted camera technology released at the whims of giant corporations to get the latest and greatest. /rant

@L1N3ARX "I will be rocking a permanent hard on until this thing is in my hands..."

You and I both...

@alcomposer > Any downfall parodies yet??

I'm onto it :-)

Hopefully this marks the beginning of the end of technological exclusivity in the creation of film. Too long have artists and storytellers had to settle for less and literally build their own rigs to make something happen at an industry standard because of budget constraints. Creativity is useless unless it is shared. Vitaley proved that with his brilliant hack, and look how many he set free creatively! I applaud Blackmagic Design for what they've done and what they have now set out to do... May the other companies take note.

@alcomposer "Who do you think should be 'Hitlers' character? Sony? Panny? Red?"

Canon... definitely canon... ;)

I don't think we need to rag on Red that hard. I believe they honestly just over-extended themselves with the Scarlet concept... they're not trying to intentional screw us like the other guys are.

@kavadni @010101 It's their first camera, and no one knew it was coming. If Intel came out with a camera like this, it would be a shocker, and they have way more manufacturing and technical expertise, plus zillions of dollars. The fact that BM did this is way more impressive. I mean, this is a fully grown video camera. Holy Cow. However, I predict it won't be the huge IQ boost. Foveon had better tech compared to other sensors, but only marginally better IQ, plus LL problems. Let's see some serious clips. @L1N3ARX I think we may be at a point where small companies can roll their own, good point. However, I would be surprised if it is much better than the G10, which has great dynamic range, focus tracking, etc. Of course, interchangeable lenses......

IQ----I was just at the beach with my trusty GH2 and the 20mm, and I just took some casual video--looked way sharper than what I saw in those clips, plus those clips look processed to me. I HOPE it is a truly awesome cam. Show me something that beats driftwood or flowmotion, and I'll be there, cash in hand.

BlackMagic is no new kid on the block. I always like their high specs low cost appeal.

If there's an option for camera color, I would like mine in raw PINK.

@John_Farragut

Remember, after 2 years, you get maybe 80% capacity left, so that leaves you with only 60-70 min.

After two years, you’ll have exhausted the capabilities of this camera and buy the next gen.