Looks like reincarnation of GF cameras.

@Vitaliy_Kiselev

It certainly looks like Panny is done with cheap and small m43 cameras.

On the other hand the latest GF models did ship with a pancake power zoom with AF, while the S9 throws in a cheap manual AF pancake. Perfect for your new PDAF camera body I'm sure.

This is like taking photos with your phone, except there is no phone. For vloggers just get the DJI Pocket 3. It's more fun, have more features and is much cheaper. DJI even provides you with up to two wireless mic connections with remote control. Did I mention gimbal stabilization and active track? For the money you save on not getting the S9 you can get the additional DJI Mini4 Pro drone to support your creativity with aerial shoots!

A German Panasonic manager says “Young people don’t know viewfinders” and I say this is an assertion. And anyone who keeps secrets commits a breach of trust. And young people don't need cameras with a flash option. And limited recording times when filming are also okay. You don't need a mechanical shutter either because you don't notice a rolling shutter effect anyway. No headphone jack (not even via USB adapter). Housing not weatherproof.........For those people who don't notice anything anyway, the Panasonic Lumix S9 will be available in stores from mid-June 2024 at a price of 1,699 euros. The 20-60mm zoom costs 1,999 euros and the version with 28-200mm zoom costs 2,499 euros. I am convinced that baited YouTubers will and must do a good job of persuasion. Good luck Panasonic!

The whole concept is beyond ridiculousness. Zoomers have their phones for don't know how long now for everything. Hipsters shoot film. F/8 on a full frame sensor, for what? Who has approved that marketing combo? LUTs? Sorry, guys, but Instagram filters is a 10 year old fad. Who in the right mind is going to buy this Frankenstein of a camera for $1,5K? Not going to fly.

I don't understand the hype.

Locally here in Norway the S9 is 15% cheaper than the S5M2. And you will miss out on a lot of stuff. And both are quite expensive thanks to the bad value of NOK compared to Euro or USD in the last years. So calling the S9 cheap is quite a stretch IMO. The craze seems to be centered on making a smallish FF camera, which hangs on the full frame obsession of later years.

A good point was made in the comments section of that Brandon Washington video:

The new compact 18-40mm F4.5-6.3 zoom lens was not ready for the Lumix global summit. It was announced, but only with a "coming soon" message. Which seems strange as it is a meaningful small kit zoom for the S9.

So again it could signal that a major reshuffle did happen to the Lumix camera release schedule due to unknown development or manufacturing problems. A filmmaker body had to be replaced with a simpler slimmed down creator body in the last minute so to speak.

In the live-stream for the S9 on Tuesday Matt Frazer was in the chat and wrote on several questions about M43: "and there is no way for Panasonic to "let you know" our next camera launch but we have M43 cameras coming"

EspenB sorry, may 28th is my birthday, and then I went chasing a typhoon for landscape photography. Just now settled back in and saw Geralds video. I honestly haven't talked to anyone from Panasonic about about new releases for awhile. I don't intend to try and get any info either. If it falls into my lap so be it, but I plan to try official channels with them once more soon. Not expecting much. I did meet someone interesting from Sony recently, but that's for another thread, but again, hoping to build a relationship through official channels. I do think the camera companies as a whole are in for a rude awakening as youtubes hype wheel is ridiculously over saturated. It's the biggest reason I am so half assed with my channel. I can't bring myself to force the funk, but I think the consumers are pretty much overdosed on it at this point. As for lumix, if I am just guessing, the GH7 is coming soon. Panasonic has a big flop on their hands with the S9 and the GH7 or maybe GH6MKII (they didn't do that yet right?) is likely the only way they can come out of their dark corner. They may just price it out of the market though. Bet ya it's $2700, or something dumb like that. G9 is overpriced by about 1K. Great camera, but unbelievably expensive for a micro four thirds camera. Basically a $1400 markup just cause they finally got on the boat and put phase detect in. I do sometimes wonder if they're just trying to kill M4/3rd as many were saying a few years back.

Yeah, I mean the S9 is a capable camera in terms of image, but it just makes no sense. It's like an oversized girls camera of 10 years ago. I am pretty sure most girls these days are more practical wanting more tactile gear as they are done being barbie girls of the early 2000's. (most in the US anyways). Maybe I'm wrong though, maybe they will sell more than I expect.

I think traditionally Panasonic did release fluff cameras before big releases, so it is quite possible. I almost feel bad with my GH6 release in that it did get some traction and made it's way through the rumor channels, but whether they want to admit it or not, the failure of the G6 was a needed failure, so they can see clearly that people were done hoping on depth to de-focus algorithms to catch up with phase detect. The GH6 was not supposed to have such a short shelf life, so I don't doubt the GH7 has been a bit of a mad dash to piece together (literally and figuratively), but as you mentioned they likely want to be sure when they announce it, it's basically ready to go. Releasing it ready to go now would be wise though as Nikon obviously has something in the works as does Sony, so if they want to capture the spotlight with a bunch of summertime content, now is the time.