It's a nice camera, but:

Although it's capable of 120 stills/sec, its 6K video is capped at 60fps. It should have had the open gate option of 120 fps at full sensor resolution as well IMO.

It only utilizes CFExpress type A slower cards, inadequate for 120 fps at 24MP RAW.

The maximum shutter speed in continuous mode is 1/16.000 but for video is capped at 1/8000 max.

Using a fast lens will limit the max shutter speed which is 1/16,000 instead of 1/80,000.

Flash sync is capped at 1/500 sec with noncompatible flashes, this translates to third-party ones.

The minimum ISO is 250, hard to swallow with bright lenses in daylight with all the above limitations.

The minimum ISO of 250 and maximum auto ISO of 12,800 may have something to say about image quality.

The 5.999$ asking price is very high IMO, especially for 24 MP with so many * (product segmentation)!

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On the good side, it's the first Sony E camera that will probably be comfortable to shoot with. It's mind-blowing that it took them 10 years to figure this out! The screen looks proper (hopefully also bright enough in daylight), not like all the previous garbage ones they were using. They've improved the IBIS to 8 stops, and hopefully, it shall be the first IBIS in a Sony camera that won't be deactivated after you take it out of the box. The only good feature about the previous Sony IBIS was that you could turn it OFF! All in all, Sony kind of listens to its customers and this is a good sign. Of course, their goal is to make a nice profit at the end of the day, so product segmentation is here to stay until things get more dire.

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All in all, a nice camera to have*, but not to pay for!

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First full-size sample images that I could find on the internet until now: https://www.photographyblog.com/reviews/sony_a9_iii_review#sample_images

@Vitaliy_Kiselev

I totally agree with what you are proposing!

@PauloTeixeira

Welcome to capitalism. As making global shutter sensor of same size is no different to rolling shutter one (in any real volume).

It is good reason that you see huge designer buildings, elite electric cars for all management. They get money from all this by putting lot of noodles on your ears.

@Vitaliy

For global shutter analog memory for every pixel is needed on the sensor chip.

If you already have a camera that's under 3-4 years old I don't see why you would want to spend $6000 on this camera.

You'd have to be shooting lots of content where rolling shutter &/or strobing are major issues.

But on the other hand, I can see why Sony has released this camera. From reading the comments on most camera forums/sites most of the potential buyers for new equipment appear to be collectors and people who want to argue endlessly about specs.

There are almost zero comments about real-world usability. E.g. realistically, unless you're shooting most of your content in low light, without any lighting. For most modern cameras, how often would having an extra half-stop of DR matter?

Yet, there are hundreds of thousands of words worth of endless discussion about an extra half-stop of DR.

About the pricing. I'm guessing Sony knows most of the people who will buy this camera are willing to pay a premium because it's full frame & has a global shutter. And not because they actually need full frame & global shutter.

So Sony prices accordingly. I don't see a problem with that approach. It's an optional purchase & if someone is willing to overpay for a luxury product, then why not charge them?

More images to illustrate the image quality of the A9III.

DR test link: https://www.dpreview.com/reviews/image-comparison/fullscreen?attr144_0=sony_a9iii&attr144_1=omsystem_om1&attr144_2=sony_a7iii&attr144_3=nikon_zfc&attr146_0=250_5&attr146_1=200_4&attr146_2=100_4&attr146_3=100_4&attr177_3=efc&attr404_1=1&normalization=compare&widget=900&x=0.2124339701837347&y=0.47796837952552246