Wow didnt see this one coming . You think Arri will slowely get into more competitive pricing like almost all cams have vk? Or they will always think of themselves as differnt and play on this is our prices take it or leave it type of strategy ?

said it is exiting Atlanta at the end of this month as part of a “strategic shift” that will see it transferring rental equipment from Atlanta to its operations in Brooklyn, NY, and Burbank, CA.

Maybe Atlanta just stopped their government subsidies for movies? These things come and go.

Wow didnt see this one coming . You think Arri will slowely get into more competitive pricing like almost all cams have vk? Or they will always think of themselves as differnt and play on this is our prices take it or leave it type of strategy ?

You can buy an Arri Alexa Classic for $10K if you want to "go cheap".

Things that were "pro" and "elite" in 20th century are becoming household items these days. Video production is just an example. Pro camera market is under pressure by DSLRs, DSLR market is under pressure by phone market, most people don't need a dedicated camera these days. And top-segment smartphone market is under hard pressure by Chinese manufacturers. Those who stick with old ways don't understand trends. They will easily be extinct any time soon.

Same thing is happening with stock media services. Audiojungle revolutionized royalty-free music market that was once ruled by companies like De Wolfe with exorbitant license prices. Now they are under pressure by subscription services like Artlist that offer unlimited downloads and very liberal licensing policies with affordable monthly/yearly subscription instead of per track fees.

I think Blackmagic is a good example of riding the wave. They take pro features and introduce them to a much broader audience at more affordable prices. They dropped the price of once very pro oriented Davinci Resolve to a more affordable range and play dumping policy by even giving it away for free in a still impressively functional version. They will rule NLE market one day. Who needs Adobe subscription if you can have similar functionality for free?

And that's how Google gained their monopoly on mobile device market, by giving away Android for free and capitalizing on the massive user base indirectly.

It's sad that some companies stick to their old ways and don't learn the modern ways of doing business.

And DSLR manufacturers are doomed in their stupidity. As the market shrinks they all hike prices and shift their products to pro market and rich playboy market. Well the latter is indeed quite elastic, these people don't care about price, they rather care about hype. But the former is a very niche market. What you think will happen if they all start competing there? They will all go broke, there is not enough demand for these very specific tools to fit them all there!

And instead of dropping prices and gaining a much broader audience of bloggers etc by selling them yesterdays tech with a little "pro" hype on top and keeping thus Chinese copycats away they are losing this much larger market to Chinese. This is ridiculous.

@Vitaliy_Kiselev

This is mere speculation but I like the idea that Elon Musk is just a proxy of some guys behind NASA willing to privatize it. They need an "inventive" young guy to demonstrate the "ineffectiveness" of state owned space industry. At least SpaceX is what generates him some money. While Tesla is pure hype on a 100 years old tech.

The Chinese have switched CITIES to electrical transport and the press doesn't speak much about that. Instead they hype this clown that sends his expensive toy into space. https://cleantechnica.com/2018/01/03/100-chinese-citys-record-smashing-16359-electric-bus-fleet/ http://www.newsgd.com/news/2018-11/21/content_184164200.htm

As for Google, of course it is monopolization by dumping policies. Of course Android comes with strings attached. Of course its users pay for it in the end. But that's exactly why this scheme is ingenious. Find a way to make people believe that they get something for free and capitalize on that indirectly. Do this or die off. Because if you don't - your company will get eaten by someone else who does. That's what capitalism is about - sink your competitor and get his market share.