“I think about Microsoft 365 as a two-sided market,” says Nadella. “What we are doing with Office 365 or what we will soon be talking about as Microsoft 365 consumer subscriptions, those would be again completely consumer businesses.”
During recent interview Nadella told that Microsoft will be going into second phase of their plan. And this mean like bundling Office but adding Windows 10, just in case. Such way they plan to accustom users that it is subscription product. Next move will be adding separate Windows 365 subscription. Talks I heard is that it will happen in late 2019 or early 2020. In late 2020 Windows 10 will have special greeting if you won't pay monthly fee and will restrict functionality and in two month time if won't allow logins.
Btw, another part is that Apple will follow soon also and all their approach to software will change.
This will hardly stick in the consumer market, at least outside EU/US. They will lose bundled OEM income and people won't pay the subscription, as it is super easy to put a crack and just give a damn to security. Also there's android phones and boxes, smart TVs, consoles and a lot other things with home and office functionality that can benefit from a windows PC having a higher cost of ownership, can be a bad move.
People that work with it will work around the costs anyway, even apple will hardly lose their pro costumers until they really can't work anymore with their machines, not even paying.
Do Microsoft also plan in becoming a riches only OS?
It looks like it will be all messy and convoluted in the OS front.
This will hardly stick in the consumer market, at least outside EU/US. They will lose bundled OEM income and people won't pay the subscription, as it is super easy to put a crack and just give a damn to security. Also there's android phones and boxes, smart TVs, consoles and a lot other things with home and office functionality that can benefit from a windows PC having a higher cost of ownership, can be a bad move.
You are thinking wrong, as it is their GOAL to reduce PC ownership and usage. They do not want people owning tools that allows real complex information analysis or creation. They want consumers.
As soon as Microsoft will allow free legal OEM install with 6 free months usage all 100% of manufacturers will be forced to follow due to high competition and tiny margins. Microsoft will make up OEM income 10x using subscription mode, check Adobe reports.
As for Apple - their goal is also make more and more information consumers. You soon see multiple purges in their mobile app shop.
Google will follow making separate apps installation hard and scary, this year they started to do this already.
They started with doing alternative apps to the android open source apps, moving everything out of the package into a licensed package which told mobile manufacturers what to do. So, I read.
So, end of the year to get a proper open source privacy protecting Linux alternative up? I'm not joking. There are two mainstreams of Linux, and one is a professional version. What is to stop moving whatever from the other stream over to that, put in a compatibility layer for the other stream and for Windows and etc, and let the others wilt. These companies are close to doing their OS's in with this sort of stuff. Spying is not a real living, it's a CRIME. They should be content with offering a non exclusive store, where you can offer hard copies of programs as well as download only. Put me off Mac OS, having to "log in" for updates, and to load in software, allowing for opportunities for information to be sent out. Can't run an air gapped system like that.
Now, let's talk about OS's, they spend far too much money on them, rather then getting them right and leaving them largely alone. These OS's are thousands of times bigger than they need to be because of bloat which seems to be some sort of marketing tool. No need. Let's look at history. A really good small OS was QNX, which had the OS on something like a megabyte floppy disk. Geo works was 1 or 2 size but with a productivity suite and real object orientated OS and task switching back when windows was hopeless (actually it was IBM OS/2 lite but with maneuvering by Microsoft IBM dropped it, and it went solo). So. Tell me you can't put most of what's needed on 10MB with "normalised" coding rather than abnormal "bloatware" coding? The driver pool might be far bigger than the OS, but it can be done.
How many hundreds of millions go down the tube by writing bloated code that needs debugging. If they write it well, they could walk away until the next version of windows with the occasional security update in between, because if they write it well you virtually wouldn't need third party security software, it would be virtually impregnable.
This is how they do not want you to use standalone Office
And all main prostitute press sing same song in unison.
Microsoft is dropping the "Online" branding of its Office Online suite and will refer to the web apps as simply Office. The decision means that the company's products like "Word Online" and "PowerPoint Online" will now simply be "Word" and "PowerPoint." The same goes for the rest of Microsoft's line of Office apps.
Next small step.
In another effort to monetize Windows 10, Microsoft is now experimenting with advertisements in one of the oldest apps—WordPad. As per the latest findings, the software giant plans to promote Office online apps such as Word, PowerPoint or Excel in WordPad with a catchy banner that shows up at the top.
Microsoft will increase number of ads in Windows 10 from 5x to 10x this year.
Already in 2020 fall or early 2021 you could see special ad free monthly plans.
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