Compared to the same period last year, during which we launched two new models, our sales declined by 22.4% in the third quarter.
We decided to reduce our full-year sales projection from 5.5 million units to 5.1 million units. We also lowered our outlook for the market from 11.0 million units to 10.5 million units, mainly factoring in our revised outlook for the entry-class DSLR market.
And it is only the beginning.
When management is so complacent they refuse to innovate product category, that's top down issue
I believe they just can't.
Most of managers in camera industry seems lost if you talk to them.
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