Another tech Adobe can buy. Realistic insertion of objects and lights into photographs. I dont see why this cant also be used for video. http://kevinkarsch.com/publications/sa11.html
What's impressive is this has taken one of the most difficult things in regards to inserting 3d objects (lighting) and has made it a point and click affair. No more need for HDR chrome balls and hours spent tweaking lights. For video, you can just do a normal 3d camera track and use one frame to light the object in the scene.
@jockomo: video meshes- well, that will only work in very particular surroundings with simple objects. thats far from usable. but rubbadub: bring it on! another software i'd use on EVERY project!
Nothing to do with the siggraph demo? I'm not sure what you mean.
They are both having the user define the geometry in the picture and then using that information to rebuild and re-render the original image. Seems very similar to me.
The kevinkarsch page mentions: From this input (user annotations), our system automatically computes a 3D scene, including a physical light model, surface materials, and camera parameters (bottom left). After a user places synthetic objects in the scene (bottom middle), objects are rendered and composited into the original image