ARRI is enabling owners and operators of AMIRA cameras to record in ARRIRAW.
The change will involve the installation of the new Software Update Package SUP 5.3, and the purchase of a license. It will give cinematographers the option to record ARRIRAW 2.8K up to 48fps, which increases the versatility of their AMIRA even further, and gives them more options to offer clients.
“It’s a response to an increasing demand”, said Markus Duerr, the ARRI AMIRA product manager. “With the growing popularity of ARRIRAW more and more AMIRA users have been asking us to make it available to them”.
The move has been well received by AMIRA users, with wildlife filmmaker Tom Rowland giving it an enthusiastic welcome. "With the onset of ARRIRAW to the Amira it will certainly strengthen its place in the wildlife filmmaking game,” he said. “It will certainly add a whole new level of post-production flexibility to rushes.”
ARRIRAW data produced from an ARRI AMIRA can be considered a digital version of a camera negative. It is the only format that retains the camera's natural color response and great exposure latitude as uncompressed and unencrypted sensor data. The originally recorded raw data remains pristine, providing flexibility in postproduction and raw data archiving.
The ARRI AMIRA is a versatile camera system that combines exceptional image quality and affordable CFast 2.0 workflows with an ergonomic design optimized for single-operator use and extended shoulder-mounted operation. Ready to pick up and shoot straight out of the camera bag, AMIRA is tough enough to take anywhere and features in-camera grading with preloaded 3D LUTs, as well as 200 fps slow motion. It is suitable for a great variety of production types, from reportage and corporate films, to TV drama and low-budget movies.
Simple software unlock key cost is 3,180 € or around $3,730 USD.
In the context of how much an AMIRA costs to buy (and how much it is still worth) then I guess the price is not sooooooo bad?
Anyway, the Sony PMW-F3 firmware upgrade was relatively speaking even more expensive than this!
Hmmmm, sounds like the Amira is ripe for a hack....
Hopefully not as easy as the F5 hack was!
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