Today, Nikon Inc., a world leader in digital imaging, has released results from the Nikon Life in 360 national survey, indicating that 90% of Americans believe content they currently watch would be better viewed in fully immersive, 360-degrees, and 92% of Americans are ready to capture and share their own personal experiences using 360 cameras. The study also revealed massive potential for growth in the 360-space, as while only 25% have used a 360-camera, and less than half (49%) are at least somewhat familiar with the technology, nearly three quarters of Americans (72%) are interested in trying out a 360 camera to help share their missions in an exciting new way. On the heels of Nikon’s entry into the 360-degree camera market with the KeyMission 360, Nikon commissioned the Nikon Life in 360 Survey to study awareness and attitudes toward emerging 360 video technology and gain insights into what Americans want to view and capture in 360.