London, UK, 22 July 2016 – Canon Europe will be demonstrating its full range of professional imaging products at IBC 2016, the leading global tradeshow for the media and broadcast industry in Amsterdam, Netherlands. Having exhibited at IBC for more than three decades, Canon will display its latest industry-leading innovations – the range will include professional cameras, broadcast live streaming, reference displays and in excess of 100 lenses.

The Canon stand will provide visitors with the opportunity to get hands-on with Canon’s Full HD, 4K and HDR products, through a variety of end-to-end workflow scenarios – from shooting experiences, to review and editing processes, including innovative low-light and long distance live shooting demos.

Since its inception in 2011, Canon’s Cinema EOS range has been instrumental in transforming the professional video industry – with a range of innovations, including Dual Pixel CMOS AF for effective autofocus, leading sensor technology and advances in resolution. In April 2016, Canon saw the family of Cinema EOS products expand further with the launch of the versatile ME200S-SH, a compact professional multi-purpose video camera, and CN-E18-80mm T4.4 L IS, a compact cinema EOS lens with cine-servo style functionality. Both will be on display for touch and try, for the first time in Europe.

“The recently announced ITU HDR TV standard reaffirms the importance of both HDR and 4K for the future viewing experience, at Canon we continue to listen to our customers when developing the product range to ensure our innovations meet their needs,” said Kieran Magee, Director Professional Imaging, Canon Europe. “We understand that content providers and creators demand quality products that will deliver the creative vision in HDR and 4K. At IBC 2016, we’ll display our largest range of 4K HDR products to-date.”

At the show, broadcast and cinematography professionals will be able to get hands-on with Canon’s full range of 4K, Full HD and HDR products including the prestigious Cinema EOS Range, stunning reference display units and broadcast solutions. Visitors can experience the full power of the company’s optics portfolio, with Canon’s extensive range of lenses, from broadcast to cinema and EF lenses.

Canon’s IBC stand can be found at Hall 12, stand D60.

Cooke Optics, the multi-award winning manufacturer of precision lenses for film and television, will demonstrate the new 35-140mm zoom at IBC 2016, alongside a variety of Anamorphic/i, 5/i, S4/i and miniS4/i lenses on Stand 12.D10.

The Cooke 35-140mm Anamorphic/i zoom is a true, front anamorphic with oval bokeh throughout zoom and focus with patented optical zoom. The new lens benefits from a unique combination of attributes allowing shooting from very wide angle to telephoto with a 4x zoom ratio and 2x Anamorphic squeeze. It features T3.1-22 aperture and anamorphic oval bokeh, and the colour and depth of field characteristics are matched to the existing Anamorphic/i primes.

Cooke’s acclaimed Anamorphic/i lenses have been used to shoot a range of features and TV commercials including Pete’s Dragon, L’Odysée, Jungle, El Clan, Un Homme Ideal, Spectral, Sinister 2, the Coke Super Bowl spot, the Canadian Distillery Odd Society ‘Nothing Odd Here’ commercial and Red Bull’s Chain Reaction film.

Cooke Optics TV web channel will also be promoted at IBC. The free-to-view channel features informative interviews from high profile cinematographers across the industry including Ed Lachman, John Mathieson and Sean Bobbitt.