Virtual real car
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I blogged about this yesterday:
http://ironfilm.co.nz/augmentedvirtual-reality-techniques-being-applied-to-car-commercials/
This can be useful to car manufacturers for a number of reasons, such as if availability of the car is difficult due to production scheduling vs shoot dates, or if the car needs to be kept tightly under wraps from the motoring paparazzi. Or if numerous variants of the car advert are needed (due to changes from one year’s model to the next, or due to different versions of the car for different regions of the world).
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