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Olympus will focus on high end products, abandon mass market
  • Vitaliy_KiselevVitaliy_Kiselev

    Focus on specific group of customers: Further contraction of DSLR and other digital camera markets, need to transition from value and price focused mass-marketing approach to respond to needs of core users and provide them with unique value at appealing prices. Establish a unique brand position that provides value accepted by a specific group of customers, even if that group may be small

    What this core users marketing fluff means? Well:

    Focus on High End products: “Achieve competitive edge of systems with regard to primarily OM-D and Pro-Lens system and keep contributing as a driver of Company wide technology“

    Via. http://www.olympus-global.com/en/common/pdf/plan_16csp_12e.pdf

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  • xsaxsa

    Another idiots.

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