They could piss-off and lose a huge chunk of their market to more innovative and consumer friendly competitors like BMD

But they want money. Very much.

But if they release V-log they will get a lot more money. They will sell a load of new cameras.....

You mean that you have info about their managers getting recently severe head trauma allowing some sanity to return to long abandoned home?

I understand the feelings of several above ... and also got a bit of perspective of the inside politics after talking with and listening to several people. Sometimes just hanging around a dark booth is handy. Best guess? The 'serious' cine camera staff may not like their cheapo little cousin camera having the same "tools" to play with. And they might then be pushing for a price for okaying the release at all. I could be wrong ... but I wouldn't bet against me.

And if say the price was $50 USD ... considering the total price of the camera, and that there's not a GH5 for another year to come ... how many people would jump at it? From the conversations there at and around the booth, you start getting below $100USD and it gets interesting to a done deal. Drop to $50USD or less, everybody there would sign up now. So ... with that kind of clientele input, and the perhaps reticence of the "serious" cine staff ... well, we'll see soon enough I think.

Neil

Of course I'd like it for free. But i'd be willing to pay a reasonable fee. Its a great update to the camera and would certainly 'pro-ify' it. I just think it would also mean that new GH4s with a V-Log pre-installed would see a big spike in sales.

wuuuut? pay for a firmwareupgade from panasonic himself?! just for a videoprofile?! With no higher bitrate for 4k or a better videomode in 1080p? i mean, the gh2 beats the gh4 in 1080p with moon t7! THAT is a great setting and pushes the cam up to the limit and a good reason so spend some money for the great work. but just a videoprofile? and the compression is the same, the artefacts are the same, the base-quality is still the same - i have just more options for a better granding, but i lose a lot of details in 4k with just 100mbit - that is like filming in 1080p with 25mbit.

I would pay for it, if the firmware turned the gh4 into a hulk - like on the gh2

Does not make sense as all profiles are on the camera, not the YAGH.

@Walkaboutcamera

What this is about?

I speculate that no matter what Panasonic decide to do, that some people will be unhappy.

Not convinced that V-Log is going to be all that great unless you have very well lit scenes. The noise in the guys beard at the end of Bag Men is hideous. Looks like most images using cineD and -5 contrast.

IMHO, the GH4 just doesn't have the range into the blacks to get it to work for anything, but the highlights.

Cheers, Pete

I can fix noise in post. But I can't fix a horrible blown highlight.

It's not extended dynamic range ... apparently the sensor can do so much & not more (at least that Panny can get to) but primarily, according to the staffers, a less saturated "cleaner" signal at 4:2:2 10 bit uncompressed, if using the HDMI out. If you're using the internal card for recording, it's still 8 bit.

So the difference for the v-log firmware with an external recorder is in two areas: 10 bit (1064 levels rather than 255) and uncompressed output though still in an H.264 wrapper. Exposure is still a must to control in-cam, and it's also good to be as close to neutral WB as possible in-cam. If you do those two things, you do get a bit more grading room with it. HUGE difference? No. Usable difference? In good hands, it seems so.

Thats probably the most cinematic thing I've seen from the GH4. That could be due to the vintage Cooke lenses though.

Would be interesting to know what settings they used?