Toshiba CMOS sensor with on-chip High Dynamic Range video mode, in single-frame HDR implementation.
Single-frame HDR allows video capturing at faster frame rates than multi-frame HDR. Toshiba offers image sensors that support a fast frame rate of up to 60 fps at full-HD resolution. Long exposures can blur moving objects. To address this problem, Toshiba's HDR composes lines capturing with short and long exposure times into a single frame. This approach helps reduce motion blur that is typically produced as a result of HDR composition and provide a smooth video.
Since single-frame HDR uses different exposure times for different lines of a frame, it generally has a lower resolution in the vertical direction. To improve vertical resolution, Toshiba's single-frame HDR incorporates various innovations according to target applications and resolution requirements. http://www.semicon.toshiba.co.jp/eng/product/sensor/cmos/hdr/index.html
I like the "artifical extreme HDR" look But I also like it "normal," Both types of HDR look can be used in various different ways.
If I was to make a real estate video for a house on the beach or anywhere for this matter, a normal type of HDR is perfect.
A music video or trippy drug scene from a movie would be awesome using the "electric HDR" lol
I think some of the "NewBlue FX" are trying to simulate the extreme HDR look, but obviously this would work better or worse depending on what you shot with 8bit/10/Raw
My favorite media player software "mpv" recently gained the ability to replay HDR videos on non-HDR displays, look for HDR and st2084 in the documentation.
If you want to try it, download some sample file, then play on some ordinary bt.709 capable display with e.g.:
mpv -fs -vo opengl-hq:target-brightness=600:target-prim=bt.709:hdr-tone-mapping=linear:tone-mapping-param=16.6 Sony_4K_HDR_Camp.mp4
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