@robmneilson @RRRR

It is easy to have all no coating but difficult to have two at the same time. There have been lenses with No coating, Single Coat (SC), and Multi Coat (MC) and there is so much talk which is the better one and which is more superior and at the end people worry too much about which version to get and get nothing at the end.

One thing I never understand is the No Coating version cost the most. Single Coat becomes limited edition. And Multi Coat that cost the most to manufacture ends up being the DO NOT BUY version. Applies to both prime lenses and Anamorphics.

@lolo

Trying to target for a $1.5K budget. $300-500 expectations are quite unrealistic at this point. Many are comparing used anamorphic at $300 but they definitely did not cost $300 when it was brand new. To be fair, our product should be compared with modern anamorphic that are currently in production.

We need a realistic price expectation for us to bring an idea into production. For example, we have many requests for our 50mm T0.95 lens to be made in EF mount version. However, price expectations for the lens is always sub $1K. When we feel it is not possible, we will never put an idea into production.

@lolo : if you want to sell at 1500 US $, you will not sell many.

unless your lens is minimum as great optically and distortion wise as one that zeiss would throw on the market for 4k and upward.

if you sell for 500-800$ you will sell 10 times more. remember the canon 5d debacle? they had the 8000$ one out and the 5d was better , and it was only 2200.-$? every single photographer i know sold his 8k canon and bought that 5d. today many of my competitors and friends who used to only shoot with medium format 30'000$ leaf backs are only shooting with the 3000.-$ 5dmark3, ....

there is this threshold of budget with each individual. And yes a pro DP will buy for 1,5k your lens. but that guy has already a LA-7200.or similar already.

and how many of those pro filmers do you have there really?

if you go right below where it starts to hurt, you are talking at this point to all and everyone out there with even just Photo skills. canon made a fortune, look at their stock ! Nikon went almost bankrupt as a consequence of that 5d.

and remember the 5d actually delivered and still does . so your lens needs to deliver like zeiss lenses do. and if you can manage this to be the same competitive item as a 5d in the camera sector , you will sell thousands of your lenses very very fast. or you will sell a few hundreds and the sales will eventually simply stop.

i think with all the blogging you then can easily have the lens be tested very well and if it the test will not fail optically and distortion wise , you will not be able to keep up manufacturing those things.

i am crossing fingers to see one of those very soon and play with it on one of my VOGUE shoots with are turning out to become now video shoots...LOL

I would pay $1,500 if it works with a variety of taking lenses. First test looks pretty good.

@RRRR Sometimes two options is harder than it sounds.

Example 1)

We offer our 12mm T1.6 in two versions. One with lens gear and the other without lens gear. The end result is the majority decide to buy from nearby or local resellers (makes sense) then try to buy the lens gear from us separately with expensive international shipping (does not make sense).

The version with gear installed is guaranteed to work and is cheaper as a consequence since the shipping is already combined with the lens. However, many of our resellers choose not to stock the geared version. We tell them our customers stated they bought the lens from them to later find out they do not sell the lens gear.

Example 2)

Our 50mm T0.95 is hard to buy. Many of our resellers think it is the same as our 50mm F0.95 lens so they decide to sell the 50mm F0.95 only.

Example 3)

We have a 35mm T0.95 CINE lens, a 35mm T1.4 CINE II lens, and a 35mm f/1.7 lens. Some resellers only want to stock one 35mm lens so our 35mm T0.95 CINE lens and 35mm T1.4 CINE II lens is so hard to find.

Not the perfect examples but I know you get what I mean. If we have a coated and non-coated version it is most likely resellers will only stock on one type only and the purpose is defeated already. If we only have one version, most likely you will find that in stock.

Hi Vitaliy_Kiselev,... nice to meet you ;).. i am no one important really .... but i have been shooting for 25 years now between Europe, USA and Asia in the luxury Section of Magazin Editorials and advertising. so with that comes along a lot of play with gear. i was at the beginning sponsored by many companies, like Kodak, Nikon, Sinar , Elinchrom, etc etc... which helped me in a great way with equipment. i was invited to sit often with the head of those companies and discuss my passion and my equipment needs and experiences. i just talked to DR.Schaerle , who is the head of the R&D department at Zeiss in Germany, and who was very interested in meeting with me , which came as a surprise to me. turns out he is also the CEO of Zeiss. so i do not advertise here anything but the fact that i am ultra passionate about the topic Anamorphic. and i hope this lens will turn out to be an adapter lens like the LA-7200, but just more modern.

Hi RRRR, nice to meet you as well. i am very familiar with cook lenses etc. but this market is so small that there is hardly any profit for the lens manufacturers, since only very few people would pay 20'000 dollars for a single lens.

i think slr magic is talking to normal prosumers, and there is a threshold for lenses budgets. i rather buy myself a 1500 $ wide angel lens from canon before i buy any anamorphic fix focal lens . the only item i would spend on is an adapter that turns all my lenses into anamorphic, like the LA-7200 or century one (yes i know its a bad one)

Hi vicharris.... not sure why you are in attack mode here... thats really not cool at all ! these are my main clients, i worked very hard to get them.

why in the world should i not mention my eagerness to use this lens on my most important shoots ?... doesnt this show i trust this company to manufacture a great lens which i would play with on an important situation rather than shoot flowers in the garden ?

really not cool of you !

@slrmagic : am i understanding this correctly you will have a fix focus anamorphic lens 12mm T1.6 ? that would be amazing on the canon 5dmark3 with Magic lantern raw in crop mode... very nice... small market though.. but that one i would consider

Hi Flaaandeeers ;) thanks for helping with an answer;) in crop mode on a 5d you have an area of a typical 43 chip, why would you say this doesnt work on a canon? ..just curious..;)

@akos I´m sorry but - your story seems a bit implausible. If you´ve been shooting for 25 years (although stills), it really is strange that you don´t seem to know a thing about flange focal distances.. Didn´t you ever think about why you couldn´t use a nikon lens on a canon? Why m39 lenses would not work for most other systems? Or why you could use a pentax (m42) mount lens on several other systems?

There are productions in all cathegories using 30-500k worth sets of cine lenses every day. Rented or privately owned. And these days there are countless "indie shooters" doing everything from no-budget to 50k (or more) productions, all over the world. All of these (which include a fair number of prosumers with ambition for cinematic narration, music video production e.t.c) are potential customers for an anamorphic system which is easier to use and come by in a production than second hand / vintage anamorphic adapters / lenses and infinitely less expensive than high end cine anamorphics.

We are talking moving images, not stills photography. If wide is what you want, you are better off with a wide angle lens than an anamorphic. Optically, an anamorphic cannot match a spherical lens in terms of resolution a.s.o. especially not price vs. quality. Yes the anamorphic lens was first conceived as a way to compress a wider image into a narrower frame (which could then be re-stretched). There are plenty of resources into the history of anamorphic and other wide-screen cinematic ventures if you want to search for them.

However, the anamorphic stretch comes with all sorts of artifacts, out of which quite a few are desireable because they produce an anamorphic look. The distortion produced (and the spatial sensation) is quite different to spherical lenses.

Oh please.. Nothing I wrote above was agressive. But if you can´t take it, fine by me.

Umm, what's going on here?