Laowa OOOM 25-100 t/2.9 Cine is a high quality cinematic zoom lenses dedicated for PL/EF cameras with Super35-sized sensors. The name “OOOM” stands for “Out Of Our Minds” which properly describes our ideology of designing lenses. Unlike some other cine zooms in the market, the OOOM 25-100mm was designed with a goal to suppress focus breathing to the minimal at the beginning. Featuring a 32mm image coverage, the new OOOM lens covers a relatively bigger image than other S35 zoom lenses and should be able to cover most of the aspect ratios of cameras with Super35 sensors. The lens can focus up to 12.7” (32cm) away from the front element, which is comparatively closer than other lenses in the market with similar zoom factor. The 20 elements in 16 groups optics design successfully suppress distortion and chromatic aberration to the minimal and deliver outstanding resolution across the frame.
The 4X zoom factor provides a great deal of flexibility to shoot in most scenarios. This lens also has a par-focal and fixed t/2.9 aperture design that both the focus point & brightness will stay unchanged throughout the whole zoom range. The focus, aperture and zoom ring feature a cine-style 0.8 Mod gear teeth for fitting with focus units or motors. An industry standard 114mm front diameter is equipped for filmmakers to fit with their own matte boxes. A focus mark calibration mechanism is incorporated for filmmakers to micro-adjustment in case of front/back focusing. A user-interchangeable PL/EF mounts are available.
Venus Optics are currently preparing a similar cinematic zoom lens with wider focal length and the other one with a more telephoto perspective. The specifications will be announced in due course.
The retail selling price of the Laowa OOOM 25-100mm t/2.9 lens is not fixed yet but it will be well below USD 10,000. It will be available to ship from late 2019.
The lens will make its US debut in the coming NAB show in Las Vegas between 6-11 Apr in Venus Optics Booth (C11738).
Updated specs
Our NAB interview
Is that an anamorphic add-on?
$6,500 USD pre-tariff price :)
We have nice video from BIRTV about this, will publish soon.
Our interview
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