Dave has almost converted me to Sony land,... seriously quiet NAB. Are companies loosing interest in NAB as being a launching pad? Following Apple looks like.

Sony must be doing very well however. The A7 has been their 5Dmk2. We really need a shake up in this area again, maybe this time delivering what people need (without having to stick lots of things on your camera to make it work).

There 'is' a market there, but maybe not a traditional camera market. Personally I just wish the A7 line was as easy to use (or easier) as the GH4... :-0

Camera makers have to make a camera that is not only a 'little bit better' than smart phone, but 'remarkably' better than smart phone if camera form factor is to sell now.

Either that or smart phones die out due to further miniaturisation and new virtual assistant technology.

Eventually everything will 'die out', just matter of time :-)

But I do think that because of smart phones, cameras have to be much better than they are. This is some soft of digital apocalypse we are seeing now.

I have been thinking that due to technology, we are actually becoming more resourceful, using less tools (only smart phone for example) so we are starting to reduce entropy.

So in order to be successful as a product you have to do what smart phones can't. Hard task.

I do know your philosophies on this matter. Yet sometimes science doesn't notice simple trends. Look at high fat hypothesis, science can be inverted to suit ruling class beliefs.

Unfortunately people can use less if we are more resourceful, and people get more resourceful when we do less, and most of the time playing on your smart phone allows you to do less of everything.

It may not seem like allot- but a smart phone takes less power to run than a TV, or a Cinema.

People also use Facebook as photo albums, no printing of photos is needed.

Smart phones even allow taxi companies like Uber to take over massive public transport and displace millions of taxi drivers... Such power...

Unfortunately we have reached the limit of human energy engagement. Things will only get more efficient (which is a bad thing- because if energy is your currency how do you value things any more?)

Remember what happened to IBM programmers - they were paid per kLOCs, the more you wrote the more you were paid.

Now the "better- more efficient" (faster / better) you write the more you are paid. Different currency of value.

Anyway - I am only writing here in the NAB thread to express my deep annoyance that the GH5 wasn't brought out. I do hope it is because they have decided to re-design an amazing camera. Or even do something crazy like do a Varicam lite GH5.

Sphericam 4K 60fps RAW Virtual Reality 360 Camera at NAB 2016!