===

New product category at IFA 2021 and cooperation with Berlin Photo Week

From next year IFA Berlin will have a new product category and add “imaging” to the show. “Imaging has become a major trend in our world that extends far beyond private life. It plays a central role in medical technology, autonomous driving, AI-technology and many other areas“, said Heithecker.

Also, Messe Berlin is partnering with Berlin Photo Week, a unique and innovative event format for everyone who loves images. “Combining photo sessions, community experiences, artistic and cultural inspiration, the creation of irretrievable moments, partnerships that reach far beyond photography and media presence, the Berlin Photo Week is destined to become the novel imaging event format at the center of public attention“, said Wolfgang Heinen from Berlin Photo Week.

The Berlin Photo Week successfully debuted in 2019 when it attracted more than 30.000 primarily young photo-enthusiasts, smartphone consumers, DSLR-users as well as professionals. Berlin Photo Week’s objective is to create a unique way to inspire enthusiasm for making and enjoying photos and videos. It harnesses the diversity of Berlins landscape with the “Fun Place” as the event’s focal point and numerous “Satellite”-locations dispersed around the city. It also connects with Berlin’s globally renowned creative scene.

The dates of Berlin Photo Week 2021 will overlap with the IFA 2021, enabling participants to profit from visiting both events.

Set to take place from 3 to 7 September 2021, IFA Berlin 2021 already has strong industry backing. So far, more than 60 per cent of the exhibition space has already been booked.

State

• Covered by our long time members

See more at http://www.personal-view.com/talks/discussion/15741/photokina-2016-support-our-team

Interesting new cameras at Photokina

• Canon: Canon M5 camera
• Olympus: Olympus M1 II with 4K video (prototypes), cheap E-PL8 camera
• Panasonic: LX15, FZ2000, G80 and GH5 (GH5 under the glass, as prototype)
• Sony: A99 II
• Nikon: Action camera only.
• Fuji: Medium format camera prototype.
• Yi or Xiaoyi : New M1 m43 camera, Hall 09.1, Booth A-032

Interesting new lenses at Photokina

• Olympus : 30mm f/3.5 macro, 25mm f/1.2 and 12-100mm f/4.0 PRO lenses
• Panasonic: 8-18mm f/2.8-4.0, 12-60mm f/2.8-4.0, 50-200mm f/2.8-4.0 lenses
• Canon: 18-150 F3.5-6.3 IS STM and 70-300 F4-5.6 IS II USM lenses
• Zeiss: Zeiss Loxia 85mm
• Tokina: Cinema lenses lineup
• Sigma: Cinema lenses lineup, 85mm Art, 12-24mm Art, 500mm f/4 DG OS HSM lens
• Samyang: Cinema lenses lineup, 16mm Xeen
• Laowa/Venus 12mm and 15mm lenses

Interesting new gear at Photokina

• DJI - Karma drone

• None for now.

We have our small team at Photokina:

• Dieter Knüttel
• Igor Drozdovsky
• Nick Driftwood

Remember to donate to guys as we did two years ago (just use Buy Now button on top) !

Check http://www.personal-view.com/faqs/photokina/2014 for more organized view (updated with delay)

All coverage data will be collected at - http://www.personal-view.com/photokina/

While Photokina lasts you can add your questions to http://www.personal-view.com/photokina/questions-open/open-questions-topic

P.S. remember to support guys who are doing coverage by donating - see message on top of each page (add Photokina to comments)

So, it is time to make topic about upcoming Photokina.

Few key points:

1. Our coverage is donation based, with some help of our partners. So, remember to support us so we could pay more to the people who make the coverage.
2. We like to make best coverage this time, as it is GH3 time and few new lenses. Some surprise cameras will be also present at Photokina.
3. If you want to support our team, add photokina to your donation comment. And team will get your donation.

Team members requirements:

1. You need to have Photokina pass or tickets.
2. You must have some prior skills shooting documentary or news. Including sound and lighting. As we already saw that people who do not have such skill can ruin most of the footage.
3. You must have most of the gear (it means. at least led light, some rig and some sound gear). We could help slightly here, but not much due to the reasons explained in key points.
4. You must be able to deliver content fast, same day. Making amazing interview and deliver it next month is not an option. Usually this point require some computer and editing skills, like properly encoding and finding places with good internet spped (your hotel can suck badly here).

Post your thoughts in this topic or send me PM.