Never underestimate the hipster market. There are more of them than there are practical cameramen/camerawomen. Those willing to spend 1K on a phone who want a prop to make them look interesting and thoughtful, will choose this type of camera. Shit, even I like the look of these cameras.
PR
Nikon today announces the Nikon Z fc DX format mirrorless camera - the first Z-series camera to adopt a ‘heritage’ design while supporting advanced features. The Nikon Z fc’s exterior is inspired by the iconic Nikon FM2 SLR film camera released in 1982, a pivotal product in Nikon’s history. Alongside the camera itself, Nikon is releasing two new lenses that complement its heritage style; the NIKKOR Z DX 16-50mm f/3.5-6.3 VR Silver Edition and NIKKOR Z 28mm f/2.8 SE.
The Nikon Z fc’s compact, lightweight body is highly portable but packs superb operability and rendering capability, making it easy to handle for both existing and first-time mirrorless camera users.
Design inspiration from a legendary camera
Here, there is passion in the detail. The pentaprism design and the balance between black and silver elements on the Nikon Z fc’s body reflect the FM2, as do the adoption of a circular eyepiece for the electronic viewfinder (EVF), the design of the dials, and the inscribed Nikon logo from the 1970-80s. Reliable robustness, meanwhile, is achieved by employing magnesium alloy.
Simplified operation and creative expression
The top of Nikon Z fc’s body features three dials and a small window that displays the aperture. The dials control shutter speed, exposure compensation and ISO sensitivity, enabling setting changes with simple operation. Further, the i button and i menu, which allow users to quickly adjust a variety of settings with the press of a button, can be customised based on the user’s individual shooting preferences.
For the first time in a Nikon Z series camera, the Nikon Z fc supports exposure compensation during AUTO mode, enabling users to achieve their desired expression by increasing brightness and enhancing silhouettes, etc. The camera also features 20 Creative Picture Control options that deliver unique expressions. By selecting themes with different parameters such as hue, toning and saturation, users can express a variety of moods, as well as adjust effects to their taste.
Enhanced focus capabilities and vari-angle shooting
The Nikon Z fc supports Eye-Detection AF and Animal-Detection AF with the shooting of stills and video—features originally introduced on the Nikon Z 7II and Nikon Z 6II. The wide-area AF (L) AF-area mode is supported, further ensuring the clear capture of eyes and faces by limiting the focusing area. Continuous focus on the eyes of the intended subject when there are several people in the frame, or the tracking of eyes of a pet that’s moving, can also be achieved.
The capture of clear stills and videos in dark situations is made possible by covering a wide standard sensitivity range of ISO 100-51200*. Additionally, vertical shooting from low or high angles is enabled with the adoption of the first vari-angle monitor among Z series cameras. When the monitor is rotated to the front, the camera automatically switches to self-portrait mode, enabling smooth selfie shooting with touch operation.
Increased connectivity via SnapBridge Ver. 2.8
The SnapBridge app can be used to transfer photos and videos recorded with the camera to a smart device**, making it easy for users to share them on social media. The latest camera firmware can also be obtained through the application.
Snapbridge Ver. 2.8, with a new user interface, now supports two automatic connection modes: foreground mode and background mode. The foreground mode connects with the camera only when the app is activated, reducing camera battery consumption. The background mode features a constant connection, transferring images automatically even when the app is not activated.
Additional camera features
- A natural view with minimum aberration is achieved with the EVF that employs an organic EL panel
- Video recording supporting 4K UHD without crop using the DX-based movie image area
- Supports Full-time AF (AF-F) dedicated for video recording
- Slow-motion video shooting is made easy by simply selecting an image size and frame rate
- Supports Webcam Utility, software that enables the Nikon Z fc to be used as a web camera
- Product package and accompanying camera strap match the style of Nikon Z fc’s heritage design
- Supports USB power delivery with the camera turned on as well as USB charging
US PR
Nikon announced the Z fc, a DX-format camera that combines the latest mirrorless technology with classic design and functionality. It's the compact and lightweight everyday companion that evokes both the urge to create and to take the time to embrace the moment. Featuring a heritage-inspired design, satisfying analog controls and craftsmanship that's both unique and functional, the Z fc is built to be a thoroughly modern camera that's simply a joy to use for everything from stunning street snaps, self-portraits, vlogging or 4K UHD video content. Nikon has also announced two stylized lenses to complement the compact nature and aesthetic of the camera, plus additional NIKKOR Z lenses coming this year with a focus on small size and big performance.
"The Z fc is the kind of camera many have been waiting for, and that only Nikon could create. It's exceptionally slim, yet offers superb image quality and features, with iconic styling and precise tactile controls. It's a joy to carry and use for casual street photography, streaming, or just living in the here and now," said Jay Vannatter, Executive Vice President, Nikon Inc. "It's no coincidence that we are also announcing a variety of compact lenses alongside the camera to perfectly complement the iconic aesthetic."
Fusion of Classic Design + Z Series Technology
The Z fc embraces both Nikon's heritage and our future with the powerful Z mount to create something truly beautiful; it's a distinctly designed camera that has the performance to keep pace, but also serves as a reminder to appreciate the moment.
- An Iconic Design: Inspired by the popular Nikon FM2 film SLR, the camera affords shooting with analog tactile dials with satisfying clicks for precise control. The compact and lightweight camera gives enthusiasts and casual photographers alike the option to explore their creativity and go fully automatic or manual with mechanical dials for shutter speed, ISO and exposure compensation.
- Meticulously Crafted: The exterior of the camera is wrapped in a leather-tone material that offers an impeccably premium feel with a thoughtful blend of black and satin silver elements. It's a familiar design that focuses on the harmony of style and functionality, with intricate details like carved aluminum dials, engraved lettering and a circular eyepiece surrounding the bright electronic viewfinder.
- Explore New Angles: The Vari-Angle touchscreen LCD flips out to face the user and automatically adjusts for self-portraits, working on a tripod or holding at waist level for creative angles.
- High Resolution: 20.9-MP CMOS sensor is paired with the EXPEED 6 engine to provide clean, professional quality videos and stills, even in low light. From a sunny hike or twilight cityscape, users will appreciate exceptional clarity, magnificent color reproduction and minimal noise in nearly any situation.
- Focus Fast: The 209-point hybrid AF system has you covered, recognizing approximately 87% of the frame horizontally and 85% vertically for precise focusing and tracking throughout more of the frame. Rapid Eye-Detection AF for people and animals enable users to sharply capture the eyes of people and pets, even when they're moving. Eye-Detection AF is also now available in the wide-area AF (L) mode, making it easy to select the area to prioritize focus.
- Advanced Video Features: The Z fc has convenient video features creators want, like 4K UHD video and a variety of frame rates. Focus is rapid yet smooth, with full-time AF that locks onto eyes and faces in the frame. Slow motion can easily be created with the 1080p/120p setting or the 4x/5x in-camera slow motion modes. A built-in interval timer also allows for the convenient creation of 4K timelapse movies.
- Keep Streaming: When connected via USB-C, the camera receives power, giving the ability to operate the camera continuously, which is beneficial for streaming, video production, timelapse creation and more. The Nikon Webcam Utility is available as a free download for all users of the Z fc and many other Nikon cameras.
- The Z fc is Designed Around Nikon's Revolutionary Z Mount: The widest lens mount of any comparable camera system means more light, and more light means more sharpness, contrast, accurate focus, low light performance and image quality.
- Low Light Ability is at Your Fingertips: When operating the dedicated ISO dial, discover photos and videos with minimal noise, clear details and texture. The ISO sensitivity ranges from 100 up to 51,200*1 (expandable up to 204,800), allowing for faster shutter speeds in lower light to reduce blur and reveal striking nighttime visuals.
- Creativity Made Easy: The Z fc can operate in fully automatic mode, and users can use the exposure compensation dial in auto mode to quickly adjust brightness for a custom look. Users also have access to 20 picture controls to add creative or dramatic flair and emphasis to images and video.
- Always Connected with Nikon SnapBridge*2: Automatically send photos and videos to your phone or tablet for sharing, or use Nikon SnapBridge app as a remote control. The camera's firmware can also be updated directly from the app.
- Premium Construction: The classic design is built with a lightweight magnesium alloy frame with consideration to dust and drip resistance. The extraordinarily small and flattened profile is convenient to carry and fits easily into bags. The controls are well thought out, with most settings available at a glance, including aperture through the top display panel.
- Choose Your Style: In addition to the retro black and silver, the Z fc will be available in six additional color options to vibe with any personal style; white, coral pink, mint green, sand beige, amber brown and natural gray.
More NIKKOR Z Lenses
As the family of NIKKOR Z lenses rapidly expands, Nikon is releasing a variety of small, high performance FX and DX-format lenses. These lightweight lenses are easy to carry every day, and pair perfectly with the new Z fc as well as other Z series cameras.
- NIKKOR Z DX 16-50mm f/3.5-6.3 VR: This is a stylized version of Nikon's smallest lens, created with a satin silver finish to complement the Z fc. It's an ultra-thin DX-format lens with a convenient wide-to-standard zoom range from 16mm to 50mm (24-75mm equivalent). It serves as a great walk-around lens for a wide variety of scenes ranging from landscapes, snaps, and portraits to tabletop photos.
- NIKKOR Z 28mm f/2.8 (SE): Nikon's first ultra-compact and lightweight NIKKOR Z prime checks all the right boxes -- it's fast, fun and affordable. The NIKKOR Z 28mm f/2.8 (SE) will be first released as a special edition lens for the Z fc. This is the lightest FX lens yet, with a design inspired by classic NIKKOR glass to match the Z fc's unique finish. The lens offers a standard angle of view (42mm-equivalent when attached to a DX body) that is ideal for shooting portraits and still photography with gorgeous, blurred backgrounds and excellent low-light performance. A standard edition of this lens is planned to be available within the year, along with the 40mm f/2.0 compact prime that is currently in
- Development of NIKKOR Z DX 18-140mm f/3.5-6.3 VR: Nikon is pleased to announce the development of the NIKKOR Z DX 18-140mm f/3.5-6.3 VR, a high-power 7.8x zoom lens for APS-C format (Nikon DX-format) mirrorless cameras. The lens is scheduled for release during 2021. This will be a versatile lens for users looking to capture wide-angle to telephoto focal lengths as well as at short distances.
Pricing and Availability
The Nikon Z fc will be available in classically styled black and silver starting late July 2021 (US) in a variety of kit configurations; the body-only will be available for a suggested retail price (SRP)* of $959.95, or paired with the silver NIKKOR Z DX 16-50mm f/3.5-6.3 VR lens for $1,099.95 SRP. The silver NIKKOR Z DX 16-50mm f/3.5-6.3 VR lens will be available separately starting in late July for $299.95 SRP.
The NIKKOR Z 28mm f/2.8 (SE) special edition lens will be available in a kit with the Z fc camera for $1,199.95 SRP starting in late July, and sold separately starting in fall 2021 for $299.95 SRP.
The six additional color options will be available in limited supply as a kit with the silver NIKKOR Z DX 16-50mm f/3.5-6.3 VR for $1,199.95 SRP and will be sold exclusively through nikonusa.com.
For more information about the latest Nikon products, including the new NIKKOR lenses and the entire Nikon Z series, please visit nikonusa.com.
It is getting old
Thank you for your continued patronage of Nikon products.
We have received a large number of reservations for the "Z fc" and "Z fc 28mm f / 2.8 Special Edition Kits" scheduled to be released in late July 2021.
For some customers who are currently making reservations, it may take some time before the product is delivered.
We sincerely apologize for any inconvenience caused to customers who are waiting for our products. We will do our utmost to deliver the product as soon as possible, and we appreciate your understanding.
Looking at Z fc’s special site entitled “Things That Changed My World,” it’s clear that it’s not aimed at Nikon’s old fans, especially older men. It seems that they are aiming for women in their 20s and 30s, who are much younger than that. Shen Tanaka, an actress, model and illustrator, appears and talks about her values and camera. We plan to continue to introduce young creators and promote the camera as a new expression tool.
Nikon says the Z fc is not the successor to the Df. It is a camera to acquire new Nikon users, and as a result of aiming for a new camera for the younger generation, it seems that they have arrived at a retro-designed camera.
Nikon has announced that while it intends to begin shipping Nikon Z fc cameras on schedule starting July 23, it does not have the supply to meet all demand. Additionally, overwhelming numbers of orders for the 28mm f/2.8 special edition kit have forced the company to delay it indefinitely.
Logic.
PR departments become so lazy...
We are pleased to inform you that the release date of the APS-C size (Nikon DX-format) mirrorless camera “Z fc” and related products, which was announced to be released in late July 2021, has been finalized.
We have received a large number of reservations for the “Z fc” and “Z fc 16-50 VR SL Lens Kits” that exceeded our expectations. For some customers who are currently making reservations, it may take some time before the product is delivered.
We sincerely apologize for any inconvenience caused to customers who are waiting for our products. We will do our utmost to deliver the product as soon as possible, and we appreciate your understanding.
Interview about this camera
https://dc.watch.impress.co.jp/docs/news/interview/1339803.html
The interchangeable-lens camera “Z fc” released by Nikon on July 23, 2021 has been a hit for the first time in a long time, with the company’s single-lens reflex camera temporarily ranked third in the sales volume ranking. At first glance, it’s just a classic-looking camera, but behind it was a careful “building” to appeal to young people as well as middle-aged and older people.
Nikon, which has the second largest market share in the industry for single-lens reflex cameras, but was overshadowed by mirrorless cameras, has been a hit with the “Z fc” released on July 23, 2009. In the “BCN Ranking” from July 19th to 25th, 2009 immediately after its release, it won the 3rd place in the actual sales ranking of mirrorless single-lens cameras.
Due to the flood of reservations, “28mm f / 2. Despite postponing the release of the “8 Special Edition Kit”, it has been performing steadily since then. Mr. How Nelson, UX Planning Section 1, UX Planning Department, Video Division, who was in charge of product planning for Z fc at Nikon, said, “It sold more than originally expected, and some stores were out of stock.
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