PR

Skylum Software is excited to open pre-orders for the fourth major version of its award-winning HDR program Aurora HDR --- the most sophisticated version since being released in 2015. New users can purchase the new version for $89 and current users of Aurora HDR may upgrade for a limited time at a special price of $49 at skylum.com/aurorahdr.

Skylum's ultimate goal is to give photographers an easy-to-use yet powerful tool to create vivid, captivating, and incredibly dynamic images. The company is to deliver on that goal with the all-new Aurora HDR --- an impressive HDR photo editing tool that blends power and intelligent technology with intuition and a seamless workflow.

With a press of the button, you get amazing images that look as natural as they did when you pressed the shutter. To achieve your own creative vision, Aurora HDR's many powerful filters, tools, and Aurora HDR Looks are also on hand for you to utilize. It's a capable HDR editing software designed not only for professional, experienced and beginner photographers, but also as a solution for real estate marketing.

At the core of this update is Skylum's revolutionary Quantum HDR Engine^TM^, an AI-powered tone mapping technology that's been three years in the making within Skylum's AI lab. Now, when creating an HDR image using multiple bracketed shots, Quantum HDR Engine meticulously analyzes the photos and intelligently merges them. Not only does it minimize the major issues that other HDR merging tools have, but it also generates stunning results, producing images that are dynamic yet natural-looking.

Specifically, whether you're working with bracketed shots or a single image, the Quantum HDR Engine reduces burned colors, loss of contrast, and noise, as well as mitigates unnatural lighting caused by halos and unstable deghosting. To do this, Skylum developers tested thousands of bracketed shots through a neural networkand took those findings to develop the technology needed to create incredible HDR photographs. The result is an editing software with a solid performance for even the highest end architecture and real estate photography projects.

"We are incredibly excited to get Aurora HDR 2019 into the hands of photographers from around the world. The results are so accurate and natural that the final images appear as though you're looking at the scene with your own two eyes. Simply put, it's HDR finally done right." --- Dima Sytnyk, CTO and co-founder of Skylum.

A new HDR Smart Structure technology gives you the precise amount of details, structure, and sharpness in an image without creating excess artifacts that can make an HDR image look over-the-top. This allows Aurora HDR to produce images with the incredible details and realism favored by architecture and real estate photographers.

To deliver creative color toning, perfect black and white conversions, and digital film looks in seconds, Aurora HDR 2019 also boasts new LUT mapping integration with instant preview. Utilizing the same tools used in motion pictures, you can now stylize your images through color grading, giving your images the perfect look and toning to bring out the awe in each and every one of your photos.

To give that perfect finishing touch to an image, or to create a signature look you're going for, the new Aurora HDR 2019 introduces Aurora HDR Looks to replace Presets as well as offer more selective aesthetic choices and more refined toning. Aurora HDR Looks can also include textures and masks, making for an almost infinite number of HDR editing possibilities.

World renowned photographers have created their signature Aurora HDR Look packs exclusively for Aurora HDR 2019, among which are Aurora HDR Looks for Real Estate by Randy Van Duinen, and signature Aurora HDR Looks from Trey Ratcliff, co-developer of Aurora HDR 2019, and Serge Ramelli.

All in all, Aurora HDR 2019 is designed to create the natural-looking HDR images without the need for a complicated workflow. Whether you're working with a single exposure or twelve bracketed shots, Aurora HDR 2019 gets it done.

Aurora HDR 2019 is available for pre-order starting September 12th. Pre-orders include bonus downloadable content and costs $89 for a new purchase and $49 for an upgrade. When released on October 4st, the price will jump to $99 new and $59 for an upgrade.

The bonus pack includes:

• Video tutorial "Getting the Most from Aurora HDR 2019" by Trey Ratcliff
• The Landscape Photography Handbook by David Johnston
• Exclusive interior Aurora Looks by Richard Harrington
• Burning Mood LUTs by Richard Harrington
• 3-month 500px Pro membership
• $300 OFF a multi-day Iceland Photo Tour