Adobe Systems Inc., the maker of popular digital design programs for creatives, is planning to launch the full version of its Photoshop app for Apple Inc.’s iPad as part of a new strategy to make its products compatible across multiple devices and boost subscription sales.

The software developer is planning to unveil the new app at its annual MAX creative conference in October, according to people with knowledge of the plan. The app is slated to hit the market in 2019, said the people, who asked not to be identified discussing private product plans. Engineering delays could still alter that timeline.

https://www.bloomberg.com/news/articles/2018-07-13/adobe-is-said-to-plan-photoshop-for-ipad-in-app-strategy-shift

Whole story made by Adobe PR department, mostly related with mobile company branch.

Idea is to present new version with more features added as "full version" and "mostly like on PC or Mac", of course all paid bloggers and youtubers will be also used during October launch.