"We decide what's cool"

Generation Y has been described by Howe and Strauss as ‘a consumer behemoth, riding atop a new youth economy of astounding scale and extravagance’. This has created an explosion of market research companies focused, sometimes exclusively, on finding out what teens and young adults think, want and feel. There isn’t a company or corporation, big or small, that doesn’t want to know what this group values and desires. If they can understand the Y market and communicate effectively with Y consumers, then corporations practically have a licence to print money.

Rebecca Huntley is not only a brilliant writer, but more importantly, a genuine researcher.

Read the full PDF about Designer Stuff and living with your parents.

http://www.rebeccahuntley.com/bio.htm